#140conf #LA

Eight years ago I entered a bright and shiny world called Twitter. 

In 2010, I compared Twitter to a cocktail party, and I think the comparison still stands. Lots of people weave in and out of short conversations and content, with comments sometimes ricocheting like Pokéballs. About 47 of the 313 million active users “tweet” via smart phones, so Twitter’s 140 character limit makes it doable. Chatting in 140 character tweets isn’t the easiest way to carry on an extended conversation. Still, meaningful relationships can form, and when you discover a kindred spirit, it’s great!

Today I think the average person joins Twitter and feels lost. It’s not obvious what to do once you get there. I found the game changer is engaging in conversations. Once you start chatting with people, the clouds part and the Twitterverse opens up. You can pose a question and get immediate answers, and almost always find interesting people for banter or discussions. And there is an endless bounty of content to consume 24 hours a day, every day of the year.

Jeff Pulver, founder of the #140 Conference, created and produced the first #140 Brands Conference in New York City on Dec. 2, 2010. As a graphic designer who works with businesses and branding, and being a social media aficionado, I was excited to learn how brands were navigating the social media sphere. It featured dozens of speakers and panels on myriad topics

The opportunity to meet virtual friends face-to-face was fabulous! I’ll never forget the snow along the sidewalks as I walked from the subway to the venue, and the thrill of meeting for the first time, Debra Cincioni, Lori Moreno and Jessica Northey , fellow Bitrebels — Twitter #BA75 sisters.

12-2-2010-0273-Jessica, Deb, me, Tommy plus 1-NYC-lighter

L-R: Jessica Northey, Debra Cincioni, me, Tommy Geraci and Sueanne Shirzay, Dec. 2010, NYC

Past #140 Conference events have featured a series of 10-15 minute presentations and 10-20 minute panels that have provided attendees with knowledge, perspective and insights into the theme of the conference. The format has been fast-paced, so if there is something you’re not too interested in, it quickly moves on to the next topic.

The SOCIAL part of social media is super special. And for first-timers, the opportunity to meet many Twitter friends in one place, in real life, is undeniably exciting.

But the educational part is equally special. The #140 Conference provides access to some of the most knowledgable people in a variety of sectors, representing a huge depth of expertise.

Fast forward to July 25 in Los Angeles 

I had the opportunity to reconnect with old friends and for the first time, meet Marsha Collier, Michele Meiche, Henie Riesinger and many others. I can only describe the moments of our meetings as pure joy!

@terrinakamura - Michele-Marsha-me-Julie Spira - 20160725_202639

L-R: Michele Meiche, me, Marsha Collier, Julie Spira

©terrinakamura - 2Calvin and me, July 25, 2016 20160725_204242.jpg 20160725_204236

L-R: Calvin Lee and me

Over the past two months, Michele and I have been chatting on Twitter about our fond feelings for the #140 conferences. We weren’t just waxing nostalgia, although being in that place at that particular time in history was very special. Twitter has evolved and now there are many more people, and the way people and brands use Twitter (and social media in general) has changed. There is always more to learn, even for long-time users, so we concluded there is definitely a need — and isn’t it time — for another #140 conference?

At the LA event, I was hoping to talk with Jeff to see if I could convince him to organize another #140 conference. I had no idea he was aware of the conversations between me and Michele. So it was a surprise when, midway through the event, Jeff made the announcement that indeed, another #140 Conference is underway and slated to occur in Los Angeles this November. I was thrilled!

Anyone interested in Twitter, and social media in general, would benefit from attending. And some of us could find ourselves falling in love with Twitter all over again. I’m looking forward to learning what’s new, and I’m especially looking forward to meeting many new as well as long-time friends.

Earlier I mentioned how great it feels when you discover a kindred spirit on Twitter. Getting to physically meet your kindred spirit and hug them in real life is THE BEST!

Jeff invites interested sponsors to participate, and extends an invitation to all to attend.

Details to come! See you there!

©terrinakamura - Cropped- jeff-pulver-announces-140conf-20160725_194332

A crowd gathered around Jeff Pulver as he announced the coming #140 Conference.

The quality of the photos of the #14oconfLA gathering, shot in very low light with my Verizon Samsung Galaxy S7, impressed everyone.

And trust me when I say it’s not easy to impress a group of social media mavens!

I’m proud to participate as a member of Verizon’s social media team. My posts are about my own personal experiences.  No compensation is provided, nor are favorable comments promised. All opinions are my own.

More about Terri:

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Daze of Our Lives

Am I Living in a Seinfeld Episode?

There Will Be Light

Two days last week, I worked at Alki Surf Shop while my husband, David, zipped over to Randle, WA, to do some work on our AirBNB house.

Shortly after I opened the store, a woman I didn’t know walked in and said, “I’m not stalking you, but you left your BMW lights on.” It turned out I’d parked in front of her house. She is also an aficionado of vintage BMWs, and didn’t want me to return to find my car with a dead battery. The woman’s name was Megan, and I discovered we both own businesses on Alki Beach.

I locked up the store and walked with Megan back to my car, opened the door and started the engine without a problem. She waved goodbye, I locked up my car and headed back to the shop.

Fast forward to the end of the day…

I walk back to my car and see the lights were still ON! OMG. Earlier, when I checked and saw my battery was in good shape, I forgot to turn off the lights!

But, to my delight, the engine started right up!

Sheesh. Old people. 

© terri-nakamura-BMW-2002

My classic 1976 BMW 2002 is now 40 years old!

Chewing the Digital Fat at Alki Surf Shop

Our visitors are both local and from around the world. Later that day, Jim and Suzanne Skerjanc from Bellingham dropped in, and somehow, we started talking about cell phone service.

Jim and Suzanne told me about their spotty AT&T service, and how they recently switched to Verizon. And yes, this was a spontaneous conversation!

Suzanne said, “We were with AT&T, and just didn’t get a signal anywhere. I mean, at my work there was like zero signal. I had to go outside and it was still sketchy. Jim’s a realtor, so he’s all over the place—and, I mean, he HAS to have a signal.”

© terri-nakamura-Jim-Suzanne-Skerjanc-bellingham

Jim and Suzanne Skerjanc, happy Verizon customers

Jim told me he would be driving down a main road, and bam—his calls would drop. He noticed the bars would go to zero, then a half mile down the road, they would come back. And it happened all over the county.

When they switched to Verizon, it was completely different. They now have cell phone service everywhere they go.

“We have full service now. It’s like being in the middle of Seattle,” Jim told me. “Since we switched to Verizon, we have great, reliable coverage all the time.”

Hearing about their experiences made me proud of my connection to Verizon as a brand influencer. Maybe #BetterMatters, but in their case, #BetterWins! 

AirBNB AirHEADS

By a huge percentage, the guests at our home on AirBNB are nice and responsible people. It’s interesting to see how different age groups behave almost stereotypically. “Grownups” treat our house as their own, and leave things in great shape. Millennials, on the other hand, generally seem to have a different idea of what it means to leave a place neat and tidy, or to treat our home with care.

When we first listed our house, my friend, Reg Saddler said, “Well, you know what people do with AirBNB houses, don’t you?” (And being a newbie, I said, “No!?”) He went on, “Terri, people make pornos in them!”—which kind of freaked me out!

Last year we hosted a boudoir photographer, whom we found to be a respected commercial photographer, and totally legit. Nothing too crazy has happened so far.

Generally, when we hand over the keys, we meet our guests face-to-face, and I believe the personal connection helps ensure a positive experience on both sides. That is, most of the time.

Recently we had a group of guys make a reservation for a bachelor’s weekend. The person who booked the house specifically said to me, “We will be clean and respectful.”

© terri-nakamura-airbnb-bachelor-party

Beside filling huge garbage bags with empty booze and beer bottles, and then ruining and tossing five of our plush, hotel-grade towels into the trash without a word, this group burned through all of our firewood. And they also burned a batch of stripped maple saplings that David was seasoning to make into furniture.

Long pieces of beautiful wood leaning against the wall opposite the wall of split firewood would appear different to sensible people, but they were clueless. I could only think: “Morons.”

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Not the actual doll. The real one wasn’t this nice.

And to top it off, they also deposited a blow-up sex doll in with the rest of their trash. I mean, WHO DOES THAT? EWWWWW!

If we’d known the fiancee, I would’ve been tempted to tell her, “RUN, BEFORE IT’S TOO LATE!” 

MISSION: Litter-ally Accomplished

Some of you might remember my last new year’s eve and day were crazy. A small part of it had to do with a postcard offering a trial box of OKO cat litter from the Mud Bay Pet Store.

We regularly receive OKO postcards and I usually recycle them. But recently, one arrived, and I decided to give it another shot. So I tossed it into my briefcase in the event I was near Mud Bay in the Capitol Hill neighborhood

© terri-nakamura-rianbow-crosswalk-Capitol-Hill-Seattle

A typical cross walk on Capitol Hill, Seattle

Last Sunday I was near Mud Bay AND I had the postcard with me! So in a deja vu moment, I pulled into the gas station next door to the pet store, walked in, and bought something, then asked if I could leave my car in their lot while I shopped at Mud Bay.

And once again, Mud Bay didn’t have the trial size of OKO cat litter available.

I asked, “Do you guys EVER have the trial size of this product?”

They said, “No.”

Apparently the manufacturer makes no effort to ensure their retail outlets carry the items they’re promoting.

To put an end to my quest, I bought a large size of litter because we were running low. And to my surprise, Mud Bay offered to subtract the value of the trial size. So the box ended up costing only a few dollars

© terri-nakamura-ice-hamster-canary-home-security-1284

Ice, the teddy-bear hamster, captured on a Canary home security camera.

I felt guilty spending only three dollars on a large box of litter, so I also bought an interactive cat toy and some hamster treats for our son’s and daughter-in-law’s pet teddy bear hamster.

OKO cat litter is odd. It’s made from paper and sort of tubular in shape. I liked the concept, but it’s difficult to sift. Our Maine Coon, Hunter, is going along with it, but our silver tabby, Grey, is avoiding it. It was good to be able to try it. Now I know. 

Grownup Kids are FUN!

Last week, our oldest son Andrew, and daughter-in-law Diana drove to Seattle from Monterey, CA. Since they were supposed to arrive Sunday night, our family decided to delay celebrating Father’s Day until Monday, so everyone could be here.

But on Sunday afternoon I received a phone call from Andrew saying he and Diana would arrive in Seattle in time for Father’s Day dinner!

I love our oldest son, Andrew. He’s such an amazing kid! He also has a knack for creating minor chaos 🙂

© terri-nakamura-Andrew-and-Diana-June-2016

Andrew and Diana — weary travelers

Hearing his updated ETA, I needed to make sure our youngest son, Charley and his girlfriend, Sheela, were going to be available in a few hours, then cleared it all with David. When it looked like we were all on the same page, I switched into high gear, trying to figure out how we could get a dinner reservation on such short notice. So I called Marée Bistro, a neighboring business on Alki Beach.

Remember Megan, the woman who told me I left my lights on? Well, Marée belongs to Megan and her husband, Andy. They said they’d be happy to save us a table, which was great!

After we closed Alki Surf Shop, our group walked a few blocks to Marée and enjoyed some amazing dinners.

© frisee-salad-maree-bistro-alki-seattle

Frisée salad with house-cured lardon, garlic croutons and soft-cooked egg

We ordered lots of different entrees, including a Galantine de poulet (like a free range chicken roulade), wild boar (tender and delicious!), hangar steak, a savory tart, steak frites; plus some yummy sides including a frisée salad and a tasty assortment of charcuterie.

It was a fun and festive meal and wonderful on every level. After dinner, we walked out, and were greeted by an incredible crimson sunset. It was the perfect end to a great weekend.

All of which started with Megan telling me I’d left my lights on. 

© terri-nakamura-alki-sunset-fathers-day-2016

The sunset as we exited Marée Bistro, Father’s Day 2016

The hamster photo was captured by Diana Horsfall, using the Canary home security system, courtesy of Verizon. The doll photo was sourced on Pixabay. Other photos in this post were shot by me, using the fabulous camera on the Samsung Galaxy 7, courtesy of Verizon Wireless.

More about Terri:

Shooting a How-to Video

ADDING RAM TO A MACBOOK PRO

This is my first attempt to shoot a video and edit it, and also my first exploration inside of a laptop!

A month ago I installed 32 GB of RAM in my 27” iMac. It was super easy! My buddy Reg Saddler was with me, virtually, providing guidance and support.

It got me thinking about my mid-2012 Macbook Pro, and how it had just 4 GB of RAM. I decided to upgrade to its maximum — 8 GB, but wasn’t sure where to start.

I’d never opened up a laptop, and installing RAM in a laptop looked more complicated than the installation on my iMac. So I asked my friend, Greg, to help me. But instead of helping me, he actually did the installation!

It worked out well, because it gave me a chance to record the process using my new Samsung Galaxy 7 (S7), which has a pretty powerful video editor built in.

I’ve never edited a video before, and had no idea what I was doing, so imagine how surprised I was to discover it’s simple to do all of the editing and post-production on the S7.

During the RAM installation, I recorded about 14 minutes of video in four different segments . Most of it was a major snoozefest, or just chitchat that needed to go away.

So I omitted the audio by turning off the volume on all of the clips, prior to assembling everything.

At the time I was editing, I actually didn’t have the presence of mind to take screen shots, so a bunch of the following images are after the fact!

Part One — EDITING THE VIDEO

On the S7, I navigated to my camera’s roll and opened the first of four segments I’d filmed.

A - Open-Edit © terrinakamura

Once opened, at the bottom of the screen there was an option to “Edit”

B Video Editor © terrinakamura

From there I found the “Video Editor” option.

C First View © terrinakamura

Once “Video Editor” is clicked, a screen comes up, showing the video represented by linear thumbnails. The yellow line is the beginning of the playback.

2-Trim or split video © terrinakamura

Hit the play button (small round arrow button in lower left quadrant) to review. To get rid of irrelevant content, you can split or trim parts of the clip. To do that, select  “Trim” from the menu. A sub-menu pops up where you can select trim to the left, right, or split into pieces.

3-Transition button © terrinakamura

I decided to “Split” the section in two. A box then appears between the two sections. By resting the vertical playback line on top of it, a “Transition” menu will come up.

4-Choose a transition between edits

There are quite a few options for transitions between clips. I just chose a simple black dissolve (top middle on this image). To add a segment, I clicked the “+” symbol in the lower left corner.

5-Add another clip © terrinakamura

I navigated back to my camera’s files and selected the next clip, which then appears in the timeline as anew thumbnail. (Note an additional “transition box” appeared.)

6-Add title screen © terrinakamura

When I had all of my clips trimmed and assembled, just for the heck of it, I decided to add a couple of titles. To do that, I selected “Title.” A bunch of choices pop up. I chose black.

7-Enter text © terrinakamura

A box opens to type in some copy. Just try to make sure you check your spelling. Typos in videos happen here.

8-Text entered © terrinakamura

For the purposes of this sequence, I typed in “Sample Title,” but in my final video I inserted three title pages. When I was finished, I looked at the video and jotted down what I wanted to say. (NOTE: There is probably a better work flow, but since I didn’t know what I was doing, this is what happened with me!)

9-Record audio © terrinakamura

I figured out I could add narration by selecting “AUDIO.” There are several choices, and I selected “Record narration.” So while the video was playing back, I recorded my voice to go with the video. The primary reason I did this is because I decided to speed everything up 2X, which meant my voice sounded like I was talking through helium. It had to be removed!

10-Export © terrinakamura

When I was done, I played it back to see how it sounded and looked. It wasn’t perfect, but hey, you have to start somewhere! I was satisfied — quite proud of myself, in fact! So I selected “EXPORT.”

The processing took a few minutes. When it was complete, I watched it again, then shared it on to YouTube.

The S7 is a great device — much smaller than my Nexus 6P or Samsung Edge 6+ — so it fit easily into my little phone mount and desktop tripod, but more importantly, it recorded really beautiful video. So beautiful, in fact, that when I did the screen grabs, the resolutions looked very nice.

Here is the final video: [ insert anti-climactic drumroll here ]

You can click the video, above, or go to https://www.youtube.com/watch?v=ULsavG49e2U

The completed video, which was sped up 2X, cut it down to about 3 minutes.

Part 2: THE RAM INSTALLATION

Greg is a former graphic designer and art director, retired from Microsoft. He and I have a long history of geeking out, talking about computers, gadgets and related topics that make both of our spouses’ eyes glaze over. This was the perfect project for us!

It’s all covered in the video, above, but here are a few highlights:

1 S7 ©terrinakamura-10 inch width

First, we unscrewed the back. Three of the screws are longer, so we put them aside and marked the holes before removing the rest of the screws, which were much shorter.

2 S7 ©terrinakamura-sm.

Next, we disconnected the battery using a nylon pry tool

3 S7 ©terrinakamura-sm.

After discharging static electricity, ease open clips holding in the RAM, and removed the two sticks.

4 S7 ©terrinakamura-sm.

Next, the new RAM was inserted into the slots. They were firmly snapped into place

5 S7 ©terrinakamura-sm.

We closed the back of the laptop, first treating screws with an anti-vibration goop.

6 S7 ©terrinakamura-sm.

Moment of truth: Booted it up…

7 S7 ©terrinakamura-sm.

Happy to hear the Mac start up sound and see the Apple logo appear!

8 S7 ©terrinakamura-tn-10 inch width.

VOILA!

So, this entire process involved learning on a couple of levels. It was amazing and fun to shoot, then edit a video entirely on my S7. Second, I’m no longer afraid of opening up my laptop. SSD, here I come!


PS: A cool way to take screen shots on the S7:

Hold your hand perpendicular to the phone screen (like you’re going to give it a karate chop).

Swipe your hand quickly to the left or right. You’ll hear a “click.” BINGO! Screen shot taken!


Video and images shot by Terri Nakamura, using a Samsung Galaxy 7, courtesy of Verizon Wireless.

I’m proud to participate as a member of Verizon’s social media outreach team. My posts are about my own personal experiences.  No compensation is provided, nor are favorable comments promised. All opinions are my own.

Thanks to my friend, Greg, for his help.

More about Terri:

The Caring Economy — Earth Day 2016

 What companies do every day

Earth Day, established April 22, 1970, has become the largest secular observance in the world, and is celebrated by more than a billion people annually. It’s a day where people are more mindful about the environment and reflect on what they can do to help preserve and protect the planet.

But the earth needs our care every day — not just on Earth Day. Here is what a few companies are saying and doing:

Alki Surf Shop 

Having our business on Alki Beach means we have a front row seat to observe Earth Day and the forces of nature. We are aware of the ebb and flow of the tides. We look out at sailboats being driven by the wind, and hear the high-pitched calls of seabirds as they wheel overhead. When the sand is hot, we stick our toes in the cold salt water of Puget Sound – home to an irreplaceable, teeming ecosystem – and gaze up at the snowcapped Olympic Mountains glistening in the sun. And we realize that all of this is interconnected and must be protected for all time. — Kahuna Dave, Beach Bum and CEO, Alki Surf Shop

Alki Beach Sunset © terri nakamura - small

Apple

Apple’s recycling efforts recovered 89 million pounds of materials in 2015, including copper, silver, aluminum, steel, zinc, and $40 million worth of gold.

A commercial featuring Siri and promoting “Liam,” debuted today. Liam is a robot designed to dismantle and recycle iPhones. https://www.youtube.com/watch?v=99Rc4hAulSg

Siri and Liam commercial

Amazon

Amazon is always on the lookout for ways to reduce the company’s impact on the environment.

  • Shipping packages are made from recovered fiber content, and are 100 percent recyclable
  • Amazon incorporates sustainable and eco-friendly materials in their buildings (six of their buildings have been awarded LEED Gold certification)
  • They make “Green” products available to consumers (www.amazon.com/greeAmazon Earth Day Bookn).

Today, Amazon offers “The Four Seasons – An Earth Day Interactive Children’s Storybook” as a free download.

Google

One of Google’s goals for the products they create is to be good for the environment. A few points worth noting:

  • Google has been carbon neutral since 2007.
  • They are the largest corporate buyers of renewable energy on the planet.
  • Their data centers use 50 percent less energy than typical data centers.

“We live on a beautiful planet, and it’s the only one we’ve got,” says Sophie Diao, 2016 Google doodler.

To see a history of Google Earth Day doodles, visit: http://time.com/4304384/google-doodle-earth-day-2016/

Sophie Diao Google Doodler Earth Day 2016

Value Village 

A “clothing spill” appeared yesterday on Alki Beach. Electric Coffin, a creative company whose efforts were sponsored by Value Village, was deployed to create installation art made of discarded/donated clothing. The conical spirals appeared to be “poured” from an oil barrel into a “pool” of colored clothing at the base. Informational oil-barrel lids told more of the story to passersby. The work brings attention to the volume of textile waste generated by people each year, which averages to be 80 pounds per person in North America.

Sidewalk Art - composite © Terri Nakamura-small

Verizon 

In honor of Earth Day 2016, Verizon has made a commitment to plant 50,000 trees this year.

But on an everyday basis, Verizon is a good corporate and global citizen that works to protect our planet as well as better serve their customers. A few statistics of note:

  • Verizon has 206 Energy Star-certified stores, offices and centers
  • 289 of their retail stores are LEED-certified
  • Verizon has reused, repurposed or recycled 50 million mobile devices to date
  • Employees have collected and recycled 2.1 million pounds of e-waste.

Verizon impacts and how to make a difference

 

Whether you did something to honor Earth Day, or if  you did nothing more than enjoy family, friends and colleagues and the world around you, I hope we can all do things in the future to help make it possible to celebrate many more.


Apple, Google and Verizon images sourced at URLs cited; Alki and Value Village images shot by Terri Nakamura, using a Samsung Galaxy 7, courtesy of Verizon Wireless.

I’m proud to participate as a member of Verizon’s social media outreach team. My posts are about my own personal experiences.  No compensation is provided, nor are favorable comments promised. All opinions are my own.

More about Terri:

Up in the AirBNB

Randle at sunset

The Horsfall House in the afternoon sun

The Doors sang, “People are strange, when you’re a stranger.” But since we put our country house on AirBNB, the people we’ve met have been anything but strange.

AirBNB is to lodging what Uber is to cars for hire. As of early January of 2015, it had booked more than 25 million reservations in 92 countries.

Our vacation home is in the insanely beautiful Cascade Mountain area of Washington State. We hadn’t been using it very much because of the work we were doing on our new retail store, Alki Surf Shop, in West Seattle. So we thought it made sense to let other people take advantage of it. The listing was begun in 2013, but wasn’t activated it until last fall when a friend enquired about renting our house. It seemed like it was as good a time as any to give it a try.

Before creating our listing, I did some research to see what kinds of properties were available in the area, how they were priced, and what kinds of amenities they included. Then I began the process of collecting images of our home, and writing descriptions, with the goal being 1) honest representations and 2) highlighting the positive attributes.

Among the tools we’ve used to create and manage our presence, the Samsung Galaxy Note 4 has been great. Not only is the AirBNB app terrific, the Note 4 has enabled me to document changes in our house and share them on the site. Here are a few new ones:

Kitchen

A peek at the kitchen

Kitchen Nook

Looking into the breakfast nook

Living Room

The living room has a sleeper sofa that sleeps two

You can see, the quality of the photos are as good or better than most point-and-shoot pocket digital cameras! That’s because the camera on the Note 4 is amazing!

Toward dining room

Looking into the dining room from the living room

Verizon is the only carrier we have found to provide reliable service in Randle, Washington. We heard from one group who said they were able to get a signal on AT&T and to a lesser degree, T-Mobile, but the last time we were there (a week ago) AT&T at least, was zilch. Honestly, I don’t know what we’d do without Verizon. It has been our lifeline to the outside world.

My real-life bestie has using AirBNB in her travels, and has found some amazing places in the U.S. and abroad. I’d also heard of VRBO (Vacation rentals by owner), but felt more confident in AirBNB because of my friend’s personal (and positive) experiences.

I’m am AirBNB novice, but I’ve found ample support, both within the host communities, and from AirBNB itself. Each time I’ve had a question or issue, AirBNB has answered within 24 hours. The communities are even faster. Post a concern, and BOOM, help is there.

The experience has been largely positive, and we’ve learned through guest feedback, how to make our home even more hospitable. We’ve met people from far-off lands, as well as those from our own back yard. We discovered we share mutual IRL friends with one of our guests. Several people in another group work at a very popular restaurant here in Seattle, The Whale Wins, listed by Bon Appetit as one of the top 10 new restaurants in the U.S. in 2013. We enjoyed them so much, I made it a point to take our extended family there when we celebrated my birthday earlier this month. And trust me when I say the food was fabulous!

So how are a country house, AirBNB, a Samsung Galaxy Note 4 and an award-winning restaurant connected?

Through great technology and with help from Verizon.


AirBNB: https://www.airbnb.com/rooms/1229224

Alki Surf Shop: http://alkisurfshop.com/

Terri Nakamura: https://twitter.com/terrinakamura

Inexpensively Add Photos to Your Web Site

Alki Slide 2

Fall and winter weather has arrived in Seattle, and we’re embracing the change in seasons at Alki Surf Shop. Beach mats, towels and suntan lotion have been replaced by cool weather essentials and great gifts for fun and for the home.

Hand warmers for texting, scarves, hats, umbrellas and gift items that relate to the beach have been added to our inventory.

To showcase new offerings, we needed to create a new Gifts & Accessories section on our web site. But we couldn’t do so until we shot photos and wrote descriptions of our new products.

Light, Focus, Shoot

To expand our web site for next-to-nothing, we have been using the Nokia Lumia Icon, a tripod and device adaptor, plus a shop light and reflectors to shoot photos of our goods.

The product shots are done on the fly. When we have a few moments, we grab an item, set it up and shoot it in our back room. We’re working in a tiny space (about 3’ x 3’), stacking a couple of large cardboard boxes to create a work surface, and using some seamless paper for a background. We bounce light off the walls and ceiling, trying to eliminate glare where we can.

It’s not a sophisticated set up, but the Nokia Lumia Icon has such a good camera, it captures details that read well on the web. The end result: photos that can give our customers a pretty good idea of what we have for sale.

Converting Photos for Web

The Icon’s impressive pixel depth can be overkill for the web. If you upload a 20 megapixel image at 300 dots per inch (DPI) it will really slow down the loading of your web page.

So we take the photos into Photoshop, tweak the colors so they come close to representing the actual products, then down sample before adding to our web site.

We are using the Adobe Creative Suite CS6, which is no longer for sale. Adobe currently offers a $10/month Photoshop subscription on the Creative Cloud, and there are probably free applications out there that will do the same things, but we don’t use them.

Downsampling in Photoshop

  • Open the high-res file.
  • Adjust color, contrast, balance. Often I’ll start with adjusting levels and curves. Retouching can be at this point, too.
  • Save with a name so you can find it, in the high-resolution size in case you might want to use it for print later.
  • Crop the image (In our case, square or rectangles depending on the item)
  • Check and adjust the resolution and size for the web. Many people post at the exact size at 72 DPI, but we post images that are fairly large (up to 7” square at 72 DPI) so our customers can click on the image for a good sized view.
  • Save the file.
  • (NOTE) It’s good to keep copies all of your photos in the same file folder!

They’re ready to upload!

Functionality at a Great Price

© Terri Nakamura_Nokia_Lumia_Icon_IMG_20140313_142022210Currently we use the Icon only as a camera and sound/music ‘brain” for the store.

I just Googled it, and see it’s currently $99 (with a new Verizon contract) through the Microsoft store. I don’t know the Nokia’s price was when newly released, but I suspect it was much higher. Because of its great camera, it has become my go-to tool for any shot where I need clarity and quality.

Alki Surf Shop has a number of one-of-a-kind items that won’t make it onto the web site, but for products where we have back-up inventory in stock, we are shooting images and trying to add a few day by day. The Icon enables us to be nimble about quickly uploading new offerings.

Below you will see a few of the images we’ve added to www.alkisurfshop.com, and links to the accessories. I hope you’ll browse the site, and if you happen to order something, leave a shout on your order and I’ll be sure to send a personal thank you note with your order.

Mahalo!

Tropical_Wine_Charms_grande

The Original Wine Charms “Tropical Paradise” and other styles available

Be Brave, Make Waves! Kinetic Sculpture

Be Brave, Make Waves! Small Nautical Kinetic Sculpture (4 styles available)

Tiki Mask

Tiki Mask (alternate Tiki Sculpture also available!)

Chair_Ornaments_large

Weathered, miniature Adirondack chair ornaments, $6.50 each

Wine_Box_Map_large

Elegant Chateau wine box with nautical map; solid wood neck cradle inside

Shell_Soap_grande

La Mer Seashell Soap Gift Box

Black_Freshwtr_Bracelet_large

Black freshwater pearls bracelet

Starfish_Journal_large

Journals from Bali

Colonial_Lantern_large

Colonial Lantern

Alki Slide 1

SAVE ON SHIPPING! COME INTO THE STORE AND SHOP! 2622 Alki Avenue SW, Seattle 98116 • 206-403-1901