11 thoughts on “AD-miration for Creativity

    • Dear Karen,
      Thanks for reading. I think W+K has pioneered some really amazing programs in Portland, involving kids and professionals.
      David and I were in Portland and ventured to their offices. It was a Saturday, but people were working, walking in & out. One of Charley’s schoolmates was working there at the time. And it’s located in such a cool part of the city.
      Are you full time in Sun River?
      XOX<Tink

  1. Entertaining and educational! Right on! It’s a treat to see great ads — thanks for all the work and research done to share these!

    • Dear Melissa,
      We’re fans of Wieden+Kennedy. They’re so creative. The “Truth in Advertising” clip has been around for what seems like decades, and is still pretty funny (and true).
      Thanks for taking the time to read and comment!
      XOX<T

  2. Hi Terri,

    interesting insights! After watching a couple of Verizon spots, I agree with you. They are smart and wonderfully illustrated indeed.

    I also liked that you too that extra step of getting in touch with W+K’s PR department. Most bloggers would have glanced over that step.

    Interestingly, W+K also created the first Facebook commercial, back in 2012 which got some mixed reviews…https://www.youtube.com/watch?v=6U16XShROI8

    It was creative for sure, but not rooted in what clients actually cared about. Seems they have successfully applied that lesson in the new Verizon campaign!

    • Hi, Kai. Thanks a ton for reading the post and for your thoughtful comments. I’ve been a fan of W+K for years and had absolutely no idea they created a commercial for Facebook! How in the world did you know that?!

      I took the liberty to check out your WP site. It’s really nice and well written, too. I liked your analogy of Legos when you talked about how a site is built.

      Where are you located? I didn’t look to see.

      Verizon is smart to hire W+K. When I see what their competitors are doing, Verizon always seems to be a few steps ahead.

      Wishing you well, and thank you again for telling me about the FB ad!

      • Hey Terri,

        thanks for coming back to me so quickly. I’m working out of Montreal these days.

        It really was a coincidence to stumble over the Facebook ad some time before reading your article, and totally out of context. I just remembered the name of the agency, W+K, and that they were based in Portland. It seemed unusual for big national and multinational to hire a firm from Oregon until I realized that W+K were global themselves.

        It’s good to know that even the big ones need failures to evolve…makes my own ones seem more purposeful 🙂

  3. Pingback: Daze of Our Lives | Stories, Social media & tech

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